The Lido Collar Shirt

Savoir-Faire.

Between your tuxedo shirts and your T-shirts, you need a reliable button-up that gets you out the door with minimal fuss and maximum sartorial impact. Then one day you can’t remember how you got by without this shirt. 

It imbues you with a certain authoritative savoir-faire, and now they ask you to select the wine at The Ledbury, sit on the museum board, and mollify the shareholders. 

Its true ingenuity lies in the single-piece collar that extends down the front to double as a placket. This reinforcing effect ensures the collar keeps its shape, while hidden buttons give the collar its distinctive roll—with no top button to disturb the elegant curve. 

Outcome: you look fully at ease sans tie, with or without a blazer. I promise not to tell anyone how easy we made it for you.